Top Things Every Bird Department Should Know: Retail Sales Helps From Wyld ' s Wingdom
Display your expertise and professionalism by presentation the customer that you care about them and the pets and supplies that you sell.
Customer Service:
All employees are the face of a business and are key to molding a customer ' s initial impression.
" Keep an eye out for customers who regard baffled or are in need of help. Being proactive will show customers you are ready and eager to serve them.
" Make your customers feel welcome. Smile and welcome them when they come in. Ask them questions and make them perceive included in other conversations you may be having with companion staff or other customers.
" Listen to your customers. Ask them questions and listen to what they have to maintain. Hone in on their needs and wants and support your desire to help them make the best benchmark possible when picking out a product or pet.
" Customer service doesn ' t stop when a customer has apart the store. Follow up with a customer by sending them a thank you note after a purchase, calling to see if the new product or bird they purchased is working out, or remembering their last purchase when they make a repeat visit.
Bird Education:
All employees should be properly educated on the different products you move and the birds that the products benefit. They should also be cognizant on the birds that are at your store. Customers see you as an expert. Make positive you are one to keep their business.
" Employees should know the following key information about birds: origin, hike ratio, eventual size, age, gender, environmental needs, diet, and behavior.
" Be as informative as possible when answering a customer ' s questions. Direct them to other resources ( books, tip sheets, websites, etc. ) to help aid them in their education.
It is alright to let a customer know you don ' t know the answer to a issue, but still stock up them with assistance by following up with a co - worker or greater reliable resource.
Make incontrovertible your store is well organized and easy to navigate.
" Signage:
o Proper aisle signage will help keep customers in the store longer and will help them navigate through your aisles.
o Proper shelf and product signs will grasp your customers ' eyes and will keep them informed on your products.
o Make incontrovertible your signage is neat and easy to scrutinize as well as fresh and bold.
" Displays:
o Display related products by each other to brood over customers of items they may have wayward and move variations amongst a product family.
o Put the items that are in high - interrogate and are fast - compelling in your best display areas. This suggests to customers that you have the products that they are looking for.
o Be incontestable to take advantage of the display space at the checkout by placing reach hardly any clutch products relating toys, treats, and gift items there.
o Change out your displays every week or two to give your store a fresh contemplation and let your customers know you are on top of your entertainment.
Cleanliness:
A customer may not educe a clean store, but they will most positively recollect a begrime one! Keep your store clean and organized to ok cut customers.
" Make absolute your aisles are undarkened of confusion, your products are in the proper places on the shelves, and your pricing stickers and signage is up - to - confrontation.
" Pay momentous attention to floors, countertops, and other areas that are most frequently seen by customers.
" Remove tortured items and receipts gone items to their proper property.
" Dusty products validate that product is ancient and unwanted. Keep your products and shelves dust free.
" Keep your displays and shelves fully stocked and well organized. Have employs observer this throughout the day depending on your stores ' busyness.
" If you have birds ( as well as other animals ) in your store, their cleanliness and health will tell a lot about your store to your customers. Be hard to keep your animals healthy and well groomed and their cages and toys disinfected and clean.
" A customer does not want to see or purchase an impregnable bird. Detect each bird daily and enter its state of health and any changes in behavior. Changes may be the first ( and sometimes only ) clue that a bird is sick or deadly.
" Trash cans, whether containing a soda can or gross excrement should be out of site and smelling distance to your customers and should be agape often to maintain a cleanly, healthy store.
" Keep an eye on animals that are out of their cages ( especially if you acquiesce the public to bring in their pets ) and be indubitable to clean and sanitize as needed.
As a retailer you are a hot water - solver for your customers. You know about new products, new discoveries in the world of avian health, food and equipment. You are the expert! Exhibit it. www. wingdom. com
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