Corporate Membership Email Marketing Strategy

Corporate Membership Email Marketing Strategy

As a fitness club, your customer profile is varying with only one thing in common – the desire to stay fit! Most of your customers have exciting schedules and long working hours. Your fitness club offers them a way to unwind at the end of the day while doing something healthy for their cats.
Individual reminder memberships help spread the word about your fitness club and increase
daily footfalls. However, it is the annual corporate memberships that hold the key to triumphant profits. Not only does this give you access to lump sum funds, it also ensures a steady flow of clientele through the year. Your ancillary fitness wares and sports goods business is also beginning to find a few takers amongst your patrons and affords handsome retailer margins for you.
Who is your customer?
While flyers or adverts will help create awareness for your fitness club, it is the corporate deal that you should be busy negotiating. Target corporate backing in the immediate reservation of your club and speak straightaway to the office HR personnel, pitching your business as the key to health in today’s fast paced life.
What is the best thing you can do for that customer?
Make fitness a fun and affordable activity that they can view forward to at the end of each work day. Dispense a primary rate that makes it easy for them to convert from ledger to annual memberships and take advantage of the many expense other services offered to long term customers.
How are you ball game to do it?
You want to convert comic book memberships to annual memberships, so as to increase your turnover, while providing an further user experience for your long term customers. Create a database ( The Fitness Circle ) of existing memento clients. Send them an email inviting them to upgrade to annual membership. Contact corporate support nearby your fitness club by doing email marketing to the HR department of assistance in the area inviting them to melt the Fitness Circle.
As a privileged Fitness Circle member they qualify for a specific discount on the annual membership and membership renewals. Offer an early bird prize for the first 50 people who register, which can be low - equivalent fitness goods item. Fitness Circle members also benefit from an amassed appraisal experience which could have interactive events selfsame quarterly inter - company fitness competitions, where each member’s combat accrues points towards the corporate poll. You could also create important Fitness Circle workout programs that concede for interaction between the single men and women who work out at your fitness club. Consider
introducing a coffee dispensing machine to increase the time laid back by members within the fitness club. For an even more increased user experience, marry - up with a distinctive catering company to create the Fitness & Foodies Pool where the lunch time workout comes hand in hand with a red-letter diet effectiveness - packed lunch!
Don ' t forget to judge Thank You
Every member that registers gets a thank you email and an automatic lobby into the account Fitness Clutch draw. New members are also bright to fill in a ten interrogation research that
will help you customize your service to their needs. Draw winners will receive a gift voucher redeemable at the time of membership renewal.
Questions could embody:
Special services they would be ready to pay a premium for when they visit the club. Top considerations while purchasing fitness equipment ( price, durability, quality, comfort, style, etc. Recite requests for friends who might be partisan in a fitness program. Body in addition you can image of when to communicate with your members.
Becoming the “expert”
Newsletters are also used to inculcate you as the “expert” in fitness related matters. This could accommodate tips on nutrition, the benefits of yoga etc. Distinctive offers can be sent out at specific intervals during the year – the content aims to crotchety sell your products and services – e. g.: you might start an after workout squeeze service or set up a sauna facility within your club premises. Offers can also help you pick up business during slow months. Create Set and forget emails for dates that are specific to a customer E. g. they could be a birthday or the date the members of the Fitness Circle from a specific office signed up. Consider creating reminders 5 days and 1 day before key dates e. g.: employee day, world health day, etc.
How do you measure success?
6 memento surveys of the Fitness Circle members are conducted to measure key criteria – price, quality of service, variety of offerings, etc. Every concluded survey gets a reward – discount voucher redeemable against items purchased at the club’s fitness shop. Build the mail out – commercial to clip the Fitness Circle should be sent out to your target market at regular intervals.